Olawale Onibata is an indigenous African brand providing the market with quality premium footwear that speak to individuals’ specific needs. The shoes are made in Nigeria to supply a growing market and demand!
About the company
Established in 2011, Olawale Onibata Inc. was first created out of the love of shoes. The Nigerian born Creative Director, Olawale Olukunga says, “While I was in school I found myself knowing names of different shoes everyone around me was putting on. From there it just became part of me. I started of with selling designer shoes and I did that for three years (with the nickname olawale footlocker). After school, during my NYSC period, I learnt the process of shoe-making”.
The O.O brand – as it is fondly called – is known for bespoke leather works ranging from shoes, slippers, sandals to boots and loafers. Onibata provides customized solutions for customers, taking into consideration the customers’ needs and style and matching products that meet the customer’s budget. By now they have served over a thousand customers and have established a strong supplier network to always ensure customers’ needs are met.
Making these bespoke pieces involves a lot of work, scrutiny and attention to detail. The materials come from the leather market in Lagos and its environs. It is very important to them to source locally and to satisfy a growing demand for their goods. On top of this O.O wants to be a trendsetter, creating new looks and offering people a wide variety. Currently there is a range of 12 products available. With a growing youth population this is sure to expand in the future as they aim to fill a gap in the market. “We have the best of workers. People that are ready to learn and improve and they constantly raise the bar in the area of hard work. We work from the creative director’s home for now”.
The O.O brand boasts of a good delivery process, which ensures that shoes are delivered within 2-3 working days after the order has been placed.
What’s more, they seeks to address the popular narrative that not everyone can afford genuine leather bespoke work. With as little as 8,000 Naira ($23), Onibata’s bespoke creations are affordable for a broad range of people. Other products cost between 18,000 Naira to 23,000 Naira.
Some of the biggest challenges the shoe makers face are availability of the different types of leather, logistics issues and a prompt delivery process. People tend to place orders for shoes within a day. This means the team often has to work overtime in order to meet up with such demands. They are constantly working to address these issues and offer customers the best service and products possible!