Laide Fash is a contemporary women’s wear line launched on the 23rd of September 2017 by Laide Hazeez-Agbaje and has since served quality bespoke wears for the average woman. Laide Fash seeks to create functional, contemporary pieces that can be worn in multiple ways without degrading its top-notch quality. The reason for this is to make a particular piece serve different purposes.
About the Founder and the Brand
Laide Hazzez-Agbaje is an entrepreneur with expertise in business development and integrated marketing communication. She’s also a member of the Chartered Institute of Marketing UK and an Associate member of the Nigeria Institute of Public Relations. Beyond these, she considers herself a simple person who’d rather fit into shirt and jeans for comfort and defines her perfect outfit as one that enables her to dress up and dress down, which is exactly what she’s doing with her brand.
In an interview with ISOKO AFRICA, Laide talks about how excited she was on the launch of her brand in September, and in her words, “it is the feeling that people are finally going to see my designs and I can showcase my creativity to the world”.
The inspiration behind the birth of this brand is quite simple, as Laide decided to push creativity with very simple designs by just adding a twist to it. Laide’s taste of fashion isn’t the usual one we see everyday and she feels there are many other women out there who wants the simple, yet sophisticated look. Laide Fash brand is the answer to that!
Laide’s designs are very creative and it will take a fashion-forward lady to look at the pieces with these designs and find multiple ways to wear them. An example of this is the “unusual shirt dress & the side twist dress”. It looks like Laide Fash is ready to pull us all out from our comfort zones to try something new entirely.
Who Can Wear the Laide Fash Brand?
Laide Fash is for the woman who is not afraid to wear something different; who is ready to go all out to experiment diverse creativity in fashion. According to Laide, she pictures the kind of women she would love to see in her designs, and in her words, “they all have something in common; strong women who are passionate about what they do and are not afraid to embrace their individuality”. This is who the Laide Fash brand is for, and with many women standing up for their rights today and embracing all that they are and have to offer, we can boldly say Laide Fash is for the woman of today who is ready to rise against all odds.
Facts about the Laide Fash Brand
- Laide Fash has birthed two collections, namely: AW17 and FW18
- Laide Fash has been worn by known socialites like Eku Edewor, Tracy Nwakpa and more
- “The unusual shirts” which is a best seller, has been sold to over 100 clients from different parts of the world
- The brand has a growing social media presence of over 3000 followers already.
- Prices are quite competitive
- They make use of quality fabrics and ensure every design goes through the quality control department to check for errors
- The finishing of the designs are also checked thoroughly
What Does the Future Hold for Laide Fash?
If Laide Fash could achieve all of these in just 6 months of existence, we can only wonder how much more will be done in the space of one year, let alone 5 years or more. The future looks really promising for Laide Fash and we are eager to see the many sides yet to be unveiled. Right now, the brand focuses on making contemporary shirts and cocktail dresses for women, but Laide reveals that they are also in the process of collaborating with another fashion house to birth a collection just for men. Men should be ready to have a taste of this new brand redefining the norm in the fashion industry.
With many fashion lines launching in Africa today, it takes a lot to stand out from the crowd and make your brand appealing to your audience. This is why Laide Fash choose to be this creative with her brand, to ensure she doesn’t blend with the crowd. Laide Fash is that African Fashion Brand you really should watch out for!